Who We Are

What does “Guided Intelligence” mean?

We’re a technology company on a mission to solve real problems with elegant software, rock‑solid infrastructure, and obsessive customer focus.
technician working on a power line

A note from our founder

Sam Waicberg
CO-FOUNDER
The Service Execution Gap is where risk lives. Throughout my career leading organizations that serve the enterprise, I’ve seen how even the most sophisticated companies struggle to maintain consistency across their operations.
We didn’t start GIDR.ai to just join the AI hype. We started it because we saw a fundamental flaw in how work is managed. My goal is to provide leaders with the absolute peace of mind that comes from knowing their teams are guided in real-time by the best intelligence available, ensuring work is performed correctly, consistently, and compliantly; the first time, every time.

Our Story

The Gap Between Strategy and Reality

For decades, the enterprise has relied on static manuals, disconnected checklists, and retrospective audits. We’ve watched as brilliant strategies stumbled during the “last mile” of execution. This is the Service Execution Gap; the space where human skills variability, complex procedures, and shifting regulations lead to safety risks and inconsistent quality.
We saw this gap everywhere: in the field, on the factory floor, and across global service networks. We realized that the world didn’t need more digital filing cabinets; it needed a living, breathing system that guides work as it happens, in the moment.

From Augmented Reality to Augmenting Intelligence

Our team has spent years at the intersection of frontline work and emerging technology. We pioneered the use of AR to bring visual assistance with “eyes on site” remotely and self service instructions that a SME created for field techs to follow. It was a breakthrough that changed how the enterprise looked at service.
But as we grew, a deeper truth emerged. Visual assistance and self service instructions were only half the battle. To truly de-risk the enterprise, you need a system that instantly creates the guiding content with context for any situation, enforces compliance and safety in real-time.
We founded GIDR.ai to be that system.

The System of Execution

Today, GIDR.ai is the culmination of our collective experience. We have traded the rear-view mirror of traditional static checklist compliance for the windshield of AI-driven guidance.
We are customer obsessed with the details because we know that in your business, the details are where the value is created, and where the risk is managed. GIDR.ai is here to ensure that your newest field hire is as smart, safe, and compliant as your most experienced veteran.

Our mission & vision

Our Mission: Execution in Every Action

At GIDR.ai, we are building the System of Execution for the modern enterprise. Our mission is to bridge the Service Execution Gap; the critical disconnect between how work is planned and how it is actually performed on the frontline.
We believe that in high-stakes environments, “good enough” is a liability. We provide AI-Driven Guidance with Compliance to ensure that every task is performed Safer, Smarter, and More Compliant. By making the “right way” the “only way,” we empower organizations to scale their expertise and achieve operational precision at a global scale.
Our goal to make a 30 day new hire provide the same level of service as a 30 year veteran.

Our DNA: Operators and Technologists

We aren’t just building software; we are solving a problem we have lived. GIDR.ai was founded in 2023 by a team of seasoned technologists and operators with a proven track record of transforming enterprise operations.
Our founding team previously created a category-defining enterprise Augmented Reality (AR) platform, making expertise accessible, that was acquired by a Fortune 500 company, which we then scaled the business unit to over $700M enterprise value.
Through that journey, we heard first hand the voice of the field tech worker that even the best visual tools couldn’t solve the underlying issue: the lack of a standardized, compliant system of execution. We left to start GIDR.ai because we knew there was a better way to safeguard workers, protect brands, and guarantee results.

Our Brand: Guided Intelligence Delivered in Realtime

The GIDR brand encapsulates the essence of what we do and our mission. We are on a journey to make every field worker safer, smarter and more compliant. We imagine a world where intelligence from embedded AI Agents are ubiquitous and flow effortlessly, guiding every interaction and instruction as naturally as GPS navigation. We call these GIDR’s.

Guide your enterprise to greater outcomes with GIDR.ai

Keep me posted